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Some bands find that a theme or dress gimmick might work best for them, and that's all fine and good. Just make sure that its working to your best ability, and that you haven't become the county's biggest joke. Be creative, but never look like your trying to hard.
We touched on stage performance a bit in a prior post, but I just want to clarify a few things that were brought to my attention per that post.
Being yourself is the most important thing on stage, but you may also want to challenge yourself to try new things. If your playing your guitar like a bump on a log, how can you expect your audience to get pumped up and excited? Maybe try some moving around, (cordless guitar jacks work great for this), perhaps you have a wireless mic and you want to step off stage and sing to the pretty lady's out front? Anything you can do to engage your audience, and keep their attention will work to your advantage. Be creative, but don't be fake and soon you'll have them eating out of the palm of your hand!